Viral cameras right now

The cameras all over social feeds, and often hard to buy: the pocket street cameras, film-look compacts and vlogging and action cameras people are asking about. Today's cheapest new and used prices in United Kingdom, and where stores list them as backordered. Picked by us, updated 2026-10-21. More compacts: digicams.

1.The street photographer's pocket camera: 40mm lens, tiny body, and often sold out since it went viral.
Ricoh
GR IIIx
APS-C · 24.2 MP · 2021
- IBIS
- 1080p video
- 262 g
New from £1,039Used from £113.92at 2 stores
In stock at 2 stores
Also on eBay, new and usedPaid link
2.The newest GR: the same shirt-pocket size, and the one people are queueing for.
Ricoh
GR IV
APS-C · 25.7 MP · 2025
- IBIS
- 1080p video
- 262 g
New from £1,249at 1 store
In stock at 1 store
Also on eBay, new and usedPaid link
3.The 28mm original of the current GR craze, often cheaper used than the IIIx.
Ricoh
GR III
APS-C · 24.2 MP · 2019
- IBIS
- 1080p video
- 257 g
Used from £885.65at 1 store
In stock at 1 store
Also on eBay, new and usedPaid link
4.Film-simulation looks straight out of camera; months-long waitlists made it a status item.
Fujifilm
X100VI
APS-C · 40.2 MP · 2024
- IBIS
- 6.2K video
- 20 fps
New from £1,586.22Used from £287.30at 3 stores
In stock at 3 stores
Also on eBay, new and usedPaid link
5.The one that started the X100 trend on social media, now mostly bought used.
Fujifilm
X100V
APS-C · 26.1 MP · 2020
- 4K 30p
- 30 fps
- 478 g
Used from £885.65at 1 store
In stock at 1 store
Also on eBay, new and usedPaid link
6.The vlogger's classic: flip screen, 1-inch sensor, and a cult following on TikTok.
Canon
PowerShot G7 X Mark III
1" · 20.1 MP · 2019
- 4K 30p
- 30 fps
- 304 g
New from £859Used from £727.54at 2 stores
In stock at 2 stores
Also on eBay, new and usedPaid link
7.Built for vlogging: flip-out screen, good autofocus on faces and a windscreen mic.
Sony
ZV-1
1" · 20.1 MP · 2020
- 4K 30p
- 24 fps
- 294 g
New from £699Used from £314.20at 2 stores
In stock at 2 stores
Also on eBay, new and usedPaid link
8.The wider-lens ZV-1 for selfie-distance vlogs.
Sony
ZV-1 II
1" · 20.1 MP · 2023
- 4K 30p
- 24 fps
- 292 g
New from £559Used from £433.86at 3 stores
In stock at 3 stores
Also on eBay, new and usedPaid link
9.A half-frame digital camera with a film-camera feel and a frame-advance lever.
Fujifilm
X half
1" · 17.7 MP · 2025
- 1080p video
- 240 g
New from £549Used from £359.99at 3 stores
In stock at 3 stores
Also on eBay, new and usedPaid link
10.A gimbal camera that fits a pocket: smooth walking shots with a 1-inch sensor.
DJI
Osmo Pocket 3
1" · 9.4 MP · 2023
- 4K 120p
- 179 g
Used from £92.76at 2 stores
In stock at 2 stores
Also on eBay, new and usedPaid link
11.360° video you reframe later, the 'invisible selfie stick' shots all over social feeds.
Insta360
X5
1/1.28" · 72 MP · 2025
- 8K video
- Waterproof 15 m
- 200 g
New from £519at 1 store
In stock at 1 store
Also on eBay, new and usedPaid link
12.A thumb-sized camera you can clip anywhere for hands-free first-person clips.
Insta360
GO 3S
1/2.3" · 12 MP · 2024
- 4K 30p
- Waterproof 10 m
- 39.1 g
New from £249.97Used from £47.94at 3 stores
In stock at 3 stores
Also on eBay, new and usedPaid link

Prices and stock come from the stores' own listings, refreshed every few hours; Amazon's prices show on each product page only.