January sales camera deals in United Kingdom, 2027
The January sales run from New Year's Day through the end of January 2027, when stores clear what is left after Christmas. Here are today's deals across the United Kingdom. This page updates with every price check through the sales. We only see what a retailer asks when we read its prices, so check the price on its page before you buy. All deals · Black Friday deals
From our own record of the lowest in-stock price at each retailer: today against the launch RRP, the typical used price and a week ago. No sponsored placements. Prices checked 06 Nov 2026.
Top bargains
Today's lowest in-stock price against the maker's launch RRP in United Kingdom (new), or against the typical used asking price we've recorded (used). Body only; kits and Amazon left out.
New, furthest under RRP
- −47%OM System M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ£159 new47% under launch RRP £299.99at HDEW Cameras
0 - −29%Viltrox AF 85mm F1.4 Pro£405.98 new29% under launch RRP £569at eBay.co.uk
0 - −22%DJI Mavic 4 Pro£1,457.65 new22% under launch RRP £1,879at eBay.co.uk
0 - −14%Sony FE 100-400mm F4.5-5.6 GM OSS£2,149 new14% under launch RRP £2,500at Harrison Cameras
0 - −14%Sony RX1R III£3,600 new14% under launch RRP £4,200at eBay.co.uk
0 - −7%Sony RX10 V£2,036 new7% under launch RRP £2,200at eBay.co.uk
0 - −5%Fujifilm X-T1£999.99 new5% under launch RRP £1,049.99at eBay.co.uk
0
Used, furthest under the typical used price
- −88%Ricoh GR IIIx£113.92 used88% under typical used £917.45at eBay.co.uk
Used on eBayPaid link0 - −81%Fujifilm X100VI£287.30 used81% under typical used £1,501.65at eBay.co.uk
Used on eBayPaid link0 - −76%Insta360 GO 3S£47.94 used76% under typical used £199.99at eBay.co.uk
Used on eBayPaid link0 - −75%Nikon Z8£597.13 used75% under typical used £2,400at eBay.co.uk
Used on eBayPaid link0 - −73%Fujifilm X30£150 used73% under typical used £550at eBay.co.uk
Used on eBayPaid link0 - −68%DJI Osmo Pocket 3£92.76 used68% under typical used £292.50at eBay.co.uk
Used on eBayPaid link0 - −61%Canon PowerShot V10£70 used61% under typical used £179.99at eBay.co.uk
Used on eBayPaid link0 - −45%Sony E PZ 16-50mm F3.5-5.6 OSS II£59.99 used45% under typical used £110at Cash Converters
Used on eBayPaid link0 - −41%Fujifilm X100S£402.82 used41% under typical used £680at eBay.co.uk
Used on eBayPaid link0 - −39%Fujifilm X-T50£850 used39% under typical used £1,399at eBay.co.uk
Used on eBayPaid link0 - −37%Nikon D850£815.95 used37% under typical used £1,300at eBay.co.uk
Used on eBayPaid link0 - −34%Fujifilm XC 13-33mm F3.5-6.3 OIS£160.62 used34% under typical used £245at eBay.co.uk
Used on eBayPaid link0
New: biggest drops this week
Used: biggest drops this week
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Where buying used saves the most
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One store clearly cheapest
Price traps: when the newer model costs more
A newer camera or lens is often sold as the cheaper alternative from its launch price, while the older one is on promotion for less. Today's lowest new prices in United Kingdom:
M.Zuiko Digital 14-42mm F3.5-5.6 III £349 vs M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ £159: the newer one costs £190 (119%) more, with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ 47% under its launch price.
FE 16-35mm F2.8 GM II £2,199 vs 20-40mm F/2.8 Di III VXD £536: the newer one costs £1,663 (310%) more.
XF 23mm F1.4 R LM WR £819 vs AF 23mm F1.4 £245: the newer one costs £574 (234%) more.
M.Zuiko Digital ED 100-400mm F5.0-6.3 IS II £889 vs M.Zuiko Digital ED 75-300mm F4.8-6.7 II £279: the newer one costs £610 (219%) more.
Lumix S 20mm F2.5 £449 vs AF 20mm F2.8 Air £165: the newer one costs £284 (172%) more.
Lumix S 40mm F2 £299 vs AF 40mm F2 £110: the newer one costs £189 (172%) more.
NIKKOR Z 24-70mm f/2.8 S II £1,899 vs NIKKOR Z 28-75mm f/2.8 £709: the newer one costs £1,190 (168%) more.
NIKKOR Z 70-200mm f/2.8 VR S II £2,262.99 vs NIKKOR Z 70-180mm f/2.8 £894: the newer one costs £1,368.99 (153%) more.
Touit 1.8/32 £599 vs E 35mm F1.8 OSS £237.94: the newer one costs £361.06 (152%) more.
XF 33mm F1.4 R LM WR £699 vs AF 33mm F1.4 £279: the newer one costs £420 (151%) more.
XF 16-55mm F2.8 R LM WR II £1,029 vs 18-50mm F2.8 DC DN | Contemporary £414: the newer one costs £615 (149%) more.
Vario-Elmarit-SL 28-70 f/2.8 ASPH. £1,705.65 vs 28-70mm F2.8 DG DN | Contemporary £689: the newer one costs £1,016.65 (148%) more.