January sales camera deals in Europe, 2027
The January sales run from New Year's Day through the end of January 2027, when stores clear what is left after Christmas. Here are today's deals across Europe. This page updates with every price check through the sales. We only see what a retailer asks when we read its prices, so check the price on its page before you buy. All deals · Black Friday deals
From our own record of the lowest in-stock price at each retailer: today against the launch RRP, the typical used price and a week ago. No sponsored placements. Prices checked 06 Nov 2026.
Top bargains
Today's lowest in-stock price against the maker's launch RRP in Europe (new), or against the typical used asking price we've recorded (used). Body only; kits and Amazon left out.
New, furthest under RRP
- −43%DJI Mavic 4 Pro€1,199 new43% under launch RRP €2,099at eBay.de
0 - −41%Sony FE 24-105mm F4 G OSS€796.98 new41% under launch RRP €1,350at eBay.de
0 - −29%Leica Summilux-M 35 f/1.4 ASPH.€4,028.90 new29% under launch RRP €5,650at eBay.de
0 - −21%DJI Mini 5 Pro€635 new21% under launch RRP €799at eBay.de
0 - −18%Leica D-Lux 8€1,306.19 new18% under launch RRP €1,590at eBay.de
0 - −16%Fujifilm XF 16-50mm F2.8-4.8 R LM WR€669 new16% under launch RRP €799at eBay.de
0 - −9%Viltrox AF 85mm F1.4 Pro€606.90 new9% under launch RRP €669at eBay.de
0
Used, furthest under the typical used price
- −87%Fujifilm X100VI€226.19 used87% under typical used €1,744.36at eBay.de
Used on eBayPaid link0 - −80%Fujifilm X100V€249.99 used80% under typical used €1,271.48at eBay.de
Used on eBayPaid link0 - −72%Ricoh GR IIIx€255 used72% under typical used €912at eBay.de
Used on eBayPaid link0 - −26%DJI Osmo Pocket 4P€445.90 used26% under typical used €605.19at eBay.de
Used on eBayPaid link0 - −17%Sony FX2€1,999 used17% under typical used €2,394.93at eBay.de
Used on eBayPaid link0 - −16%TTArtisan AF 40mm F2€125 used16% under typical used €148.05at eBay.de
Used on eBayPaid link0 - −13%Insta360 X6€625.22 used13% under typical used €722.10at eBay.de
Used on eBayPaid link0 - −13%Canon PowerShot V1€649.99 used13% under typical used €749at eBay.de
Used on eBayPaid link0 - −12%Canon PowerShot G7 X Mark III€856.19 used12% under typical used €968.19at eBay.de
Used on eBayPaid link0 - −11%GoPro MISSION 1 PRO€526.19 used11% under typical used €593.99at eBay.de
Used on eBayPaid link0 - −10%Nikon Z5II€1,229 used10% under typical used €1,364.39at eBay.de
Used on eBayPaid link0 - −9%Ricoh GR III€805.19 used9% under typical used €885.19at eBay.de
Used on eBayPaid link0
Where buying used saves the most
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Used on eBayPaid link
Price traps: when the newer model costs more
A newer camera or lens is often sold as the cheaper alternative from its launch price, while the older one is on promotion for less. Today's lowest new prices in Europe:
Lumix L10 €1,486.89 vs D-Lux 8 €1,306.19: the newer one costs €180.70 (14%) more, with the D-Lux 8 18% under its launch price.
NIKKOR Z 24-70mm f/2.8 S II €2,379 vs NIKKOR Z 28-75mm f/2.8 €726.98: the newer one costs €1,652.02 (227%) more.
MISSION 1 PRO €729.99 vs HERO13 Black €275.19: the newer one costs €454.80 (165%) more.
Oakley Meta Vanguard €548 vs Oakley Meta HSTN €245.19: the newer one costs €302.81 (124%) more.
MISSION 1 €525.29 vs HERO13 Black €275.19: the newer one costs €250.10 (91%) more.
Z6III €1,999.98 vs Z6II €1,199: the newer one costs €800.98 (67%) more.
GO 3S €279.90 vs GO 3 €173.99: the newer one costs €105.91 (61%) more.
X6 €606.18 vs X5 €385.99: the newer one costs €220.19 (57%) more.
Osmo 360 II €599.99 vs X5 €385.99: the newer one costs €214 (55%) more.
X6 €606.18 vs MAX2 €399: the newer one costs €207.18 (52%) more.
Osmo 360 II €599.99 vs MAX2 €399: the newer one costs €200.99 (50%) more.
α7 IV €1,798 vs Z6II €1,199: the newer one costs €599 (50%) more.